Jared and son Jonas start brainstorming an idea for the company and settle on Native DSD Music, later compacted to NativeDSD Music, today a recognized name in the audiophile industry. The website is developed over mid-2013 and launches in beta form in December 2013. The team is supplemented by audiophile enthousiasts and professionals in the US.

At CES 2014 in Las Vegas, the founding team meets in person for the first time and launches the store, talking to industry leaders and brands about DSD, still a quiet and unfamiliar corner of the show floor back then. On January 7, 2014, the site goes live to the public with the Channel Classics Records catalogue and two other labels, around 170 albums in total.

Positive Feedback recognizes NativeDSD with its Brutus Award three times across these years: first for 2015, then again for 2017 and 2018.

NativeDSD Music created the first-ever DSD 512 Sampler album in May 2019, timed to Munich High End, as content for hardware partners presenting new DACs and players capable of DSD 512 playback. Later that year, NativeDSD again receives the Positive Feedback Brutus Award. Read more in this help article.

In 2020, NativeDSD launches a redesigned website: more traffic capacity, bundled products, a faster catalog browse page, and comprehensive filtering. In December, an improved NativeDSD Downloader app arrives for Mac and Windows, offering controlled track-by-track downloads that meaningfully improve success rates for large files, especially in more remote areas.

At the start of 2021, NativeDSD is honored to receive the Brutus Award from Positive Feedback's David Robinson for the fifth time.

Two updates land for the Downloader app, and several new labels join the store this year.

Alongside the yearly NativeDSD Plus subscription, a monthly option arrives. FLAC 96 and FLAC 192 rates are now included in the lower-rate access for Plus members, plus further Downloader updates.

A new feature lets Linux users download purchases straight from the browser, since the NativeDSD Downloader app is Mac- and Windows-only. The site also gets a bigger, more extensive main menu for quicker access to key parts of the store.

NativeDSD turns ten. It is also the biggest year for new music in the store's history, with close to 500 albums added, including three orchestral labels arriving through the LSO Live family: Colin Currie Records, The Cleveland Orchestra and the Melbourne Symphony Orchestra. We also launch the Doofinder search feature, making it faster and easier to find and discover new music.

We move the entire music library off Amazon's cloud and onto our own servers, paired with a new global delivery network. Every album you buy now travels a more direct route to your machine, which matters when the files are as large as ours.

David Chesky's Audiophile Society label joins the store with close to 40 albums, adding a deep catalogue of jazz and audiophile recordings.

After more than a decade on the same platform, we begin rebuilding the entire store from scratch: faster pages, a browsing and buying experience that finally works properly on a phone, and a foundation we can keep improving without fighting the software underneath.

A new NativeDSD Downloader is being built alongside it. Where the old app was essentially a download queue, this one opens on My Catalog: every album you have ever bought, laid out by cover art, searchable across albums, tracks, artists and SKU. Downloads run in the background with speed and progress visible in the sidebar, so a large multichannel set can keep fetching while you carry on browsing your library.